Illegal, unregulated and unreported fishing has reached epidemic proportions in Africa’s coastal waters, the Africa Progress Panel (APP), chaired by former UN Secretary General Kofi Annan reports. “And West Africa is conservatively estimated to lose US$1.3 billion annually” due to illicit activities in the fishing and logging sectors which are causing tremendous damage beyond the financial costs. “This plunder destroys fishing communities who lose critical opportunities to fish, process and trade. Another US$17 billion is lost through illicit logging activities,” says APP.“Natural resource plunder is organized theft disguised as commerce. Commercial trawlers that operate under flags of convenience, and unload in ports that do not record their catch, are unethical,” Mr. Annan said, adding that these criminal activities compound the problem of tax evasion and shell companies. The Africa Progress Report 2014 calls for a multilateral fisheries regime that applies sanctions to fishing vessels that do not register and report their catches. The report also calls on governments around to world to ratify the Port State Measures Agreement, a treaty that seeks to thwart the poachers in port from unloading their ill-gotten gains.Mismanagement of natural resources by African governments have stifled growth and development and steered much needed economic empowerment out of reach of the true owners of those resources – the African people. Corruption schemes by government functionaries in charge of resources threaten grounds for due diligence and regulation of concessionaires that have legal interest in Africa’s extractive industries. Out of US$ 100 billion lost globally in illegal logging every year, Africa is losing approximately US$17 billion. West Africa alone is expected to lose US$1.3 billion out of a global US$23 billion from illegal, unregulated and unreported fishing. In Liberia, an apparent go-slow in the mining sector and a recent pullout by Sesa Goa from Liberia’s controversial Western Cluster iron ore reserve, while BHP Billiton and China Union are yet to show progress toward productivity, stalling the flow of much needed projected revenue for the country.APP insists that with greater resource revenue, African governments have the opportunity to develop more effective taxation systems – and spend public money more fairly. For example, 3 per cent of regional GDP is currently allocated to energy subsidies that principally go to the middle class. That money should be diverted into social spending to give the poor a better chance of escaping the poverty trap.As well as losing money through natural resource plunder and financial mismanagement, the APP report continues, Africans miss out on money from abroad, not only when aid donors fail to keep their promises but even when those in the African Diaspora send remittances home to their families. It is estimated that that the continent is losing US$1.85 billion a year because money transfer operators are imposing excessive charges on remittances.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
A strongly-worded communication authored by some ranking members of the Senate Committee on Health, Gender, Social Welfare, Women & Children’s Affairs, requesting the appearance of Health and Social Welfare Minister before the Senate plenary has surfaced in the Chambers of the 53rd Senate.The communication, signed by Senators Nyonblee Kangar-Lawrence, Geraldine Doe-Sherif and Armah Zolu Jallah, requests the Minister of Health to address the issues of the lack of coordination and ineffectiveness in managing not only the Ebola disease, but also the consequences of the crisis.The Senate plenary has, however, sent the communication back to the leadership of that committee, headed by Grand Kru County Senator Dr. Peter Coleman, with the mandate to gather and give the Senate more information and details on the status of the fight against Ebola.In their letter, read last Thursday, the three outspoken Senators informed their colleagues that their decision was prompted by continuing dissatisfaction exhibited by citizens and residents of the country over the handling of the Ebola crisis in Liberia.The letter reminded the plenary that it has been six months since the country started the fight against Ebola. “But today, the Senate has not received a plan and information as to which organization is involved with this fight against Ebola, and what are their respective functions. In addition, we are not updated on the progress being made,” the letter read.It is common knowledge that most of the efforts in the anti- Ebola fight relies on support by several international institutions in collaboration with the MOH.The Senators asserted that research conducted clearly shows that 90% of the Ebola crisis is being managed by international organizations, leaving the Ministry of Health with contact tracing, quarantining, and monitoring also with support from international organizations.The communication acknowledged the strong involvement of international organizations such as Medicins San Frontiers, WHO, Save the Children (UK), the Uganda Team, International Medical Corp, CDC-USA, Liberian National Red Cross Society and International Red Cross and Red Crescent.“As our country continues to deal with the challenges of the spread of the Ebola virus, government is required to address the issue of the lack of coordination and ineffectiveness in managing not only the Ebola disease, but also the consequences of the crisis,” the letter said.Asserting that it was better late than never, the Senators recommended that that the Minister of Health appear before the Senate with a county-to-county plan to fight the virus, and at the same time give reasons why the home and community of the late Eric Duncan were not attended to by the contact tracing team.The Senators further demanded that during his appearance, the Minister be requested to brief the Senate on efforts being made to contain the virus, and to present a report on the application of the message and international resources and the impact of these resources in the fight against the deadly disease. “These, when achieved, will enlighten members of the Senate on the issue of the discharge of their duties,” said the Senators.Despite the decision to send the communication to the committee room, both Senators Lawrence and Doe Sherif put up a strong representation on why they were seeking the direct involvement of the plenary in requesting that body to take a comprehensive action by ensuring that the Minister appear before the body, maintaining that the issue is no longer a matter for committee to take a definite action.For his part, Senator Coleman, the chair of that committee, in counter-reaction to his co-members’ communication, registered his regret that such a communication was emanating from ranking members of the Health Committee. He recalled that two months ago, the email addresses of all Senators were obtained in order to update them on the fight against Ebola and since then, they have been updated twice a week on the number of cases, deaths, contacts, and highlights of what is happening in every county.“If my colleagues have any consideration of this nature, they could have brought it to the committee where we could have convened a meeting; but to see this thing happening, I consider it as stabbing the chairman in the back,” Senator Coleman charged.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
…PSC hopes to see economic programmes transcend regime changeThe Green State Development Strategy (GSDS) was officially launched on Tuesday after a meeting between the 11th Advisory Committee, with officials providing details on proposals for the document that can make a tangible difference in the lives of Guyanese.PSC Executive Ramesh DookhooHead of the Ministry of the Presidency’s Project Management Office, Marlon BristolAccording to head of the Ministry of the Presidency’s Project Management Office, Marlon Bristol, the GSDS is a living document. This means consultations and discussions for improving the document will continue to be held.“A living (consultation) means we are always open to the wishes and views of the Guyanese people. The GSDS is a living document, so the stakeholders who are here will constantly be engaged in consultations of various nature to have the document reflect the wishes and desires of the Guyanese people,” he said.He explained that Tuesday’s meeting will serve to have such discussions, as well as to officially launch the strategy. Asked about some of the document’s components that can provide opportunities for Guyanese, Bristol revealed what options are being considered and implemented.“There are a lot of new sectors and new jobs coming on stream and generally we have been supported through a project with the ILO (International Labour Organisation (ILO). We’ve been supported on understanding what we call green business opportunities. And those business opportunities exist in very simple ways.”“For example, we try to give incentives to communities and individuals and businesses, where they may exist. There’s something called opting in for eco payment services. And that will apply to Indigenous and coastal communities. We also had a project, medium and small enterprises, development, which looked at financing projects and project ideas that people might have that contributes to reducing emissions.”He gave waste management as an example of a business that companies can get into which would qualify them for incentives. Bristol explained that renewable energy is another field that Government could look to provide incentives for.“So those are part of a plethora of new ideas that will come on stream for small businesses in particular… (in terms of) timeline, well its immediate!” Bristol further explained to Guyana Times.Bristol noted that a lot of work to implement the GSDS is already ongoing. He explained that with Tuesday’s launch, much of these efforts being coordinated at different Ministries will become more streamlined.PSCMeanwhile, Private Sector Commission Executive, Ramesh Dookhoo, who was present at the meeting, noted that after much complaints over the lack of an economic strategy, this is a step in the right direction.“The Private Sector has participated in all of the discussions and many of the working groups that were created to make this strategy a reality. We’ve also been complaining about the country not having an economic strategy moving forward… we’re not totally there yet. But today is a watershed day in the life of the GSDS.”“One of the really dire concerns of the Private Sector is how do economic plans and policies transcend regime change. And I hope that we have addressed that. I’m not sure that we have. But the Private Sector would like to see economic programmes transcend regime change.”Dookhoo also noted that a lot of work remains and there must be cooperation among the Private Sector, social activists and civil society as a whole.The GSDS is largely based on the Low Carbon Development Strategy initiated by the former Government. It is a framework that is supposed to incorporate economic development programmes with strategies to promote the fight against global warming. Along the way, these programmes are supposed to be funded from the Guyana REDD+ Investment Fund. Opposition Leader Bharrat Jagdeo had previously said that the People’s Progressive Party/Civic (PPP/C) would scrap the Green State Strategy when it got back into power, since it would put strain on the treasury.
Chelsea boss Jose Mourinho has played down any links his side have with a move for FC Tokyo and Japan forward Yoshinori Muto.The 22-year-old, who has recently graduated from university, is reportedly the subject of a £4m bid, an offer which would break the J-League’s record fee, from the Blues.Speculation has been increased with doubts concerning Diego Costa’s possible long-term hamstring injury and Didier Drogba’s contract ending in the summer.But Mourinho insists there has been no offer: “I didn’t make a bid. I don’t think about players, I don’t think about anything after our next match against QPR.”Chelsea have recently signed a new shirt sponsorship with Japanese-based company, Yokohama Rubber, but Mourinho stated that this would not play any part in transfer deals.“This is a part of modern management, that you cannot close the door completely to commercial interests.“But at the same time, a football club is a football club and only has space for good football players or good prospects.“We would never bring in a player that is not good for Chelsea Football Club.” Yoshinori Muto 1
AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREGift Box shows no rust in San Antonio Stakes win at Santa Anita But attracting shoppers goes far beyond just stocking up on the right merchandise. “I walk through an American Girl store. And that’s an experience,” said Michael Gould, chairman and CEO of Bloomingdale’s, in an address to industry executives at a seminar late Monday sponsored by investment banking firm Financo Inc. He was referring to the Mattel Inc.-owned popular doll brand, whose stores have tea rooms and throw theater performances. “We need more animation in the stores,” said Gould, noting that Federated Department Stores Inc.’s Bloomingdale’s is studying ways to have more thematic fashion events. He’s also looking at putting less merchandise on the floor. Bloomingdale’s is renovating its lingerie department at its New York flagship, eliminating 40 percent of its lingerie offerings, while expanding its fitting rooms. The good news is that shoppers – and the economy – showed surprising resilience last year amid a series of devastating hurricanes, a spike in gasoline prices and higher interest rates. Even the holiday shopping season, saved by the last-minute spending surge, ended up being respectable for merchants, though not spectacular. But analysts predict a spending slowdown as shoppers see their disposable buying power reduced. This winter could be a challenging one for merchants because customers will be forced to budget more amid higher heating bills. Another big concern is a cooling housing market; the windfall from home equity refinancing – which gave consumers extra cash to spend – is fading. Another big question mark is the employment market; the job market has steadily improved, but wages aren’t keeping up with inflation. The National Retail Federation, which is holding its annual convention this week, forecasts a 4.7 percent gain in total retail sales this year, less than the 6.1 percent growth achieved last year. Total retail figures exclude business from auto dealers, gas stations and restaurants. Michael P. Niemira, chief economist at The International Council of Shopping Centers, expects a 3 percent sales gain for retailers’ fiscal year, below the 3.8 percent increase in 2005. The International Council of Shopping Center-UBS sales tally is based on sales at stores opened at least a year, known as same-store sales. Amid this climate, companies are recognizing the need to have an emotional connection with consumers. Mindy Grossman, vice president of global apparel at Nike Inc., another panelist at the Financo session, cited the success of an activewear line called 10/2, inspired by cancer survivor and cyclist champion Lance Armstrong. Meanwhile, rapper Sean “Diddy” Combs, chairman and CEO of fashion company Sean John, said he was able to resonate with his consumers with his first foray into fashion: a black T-shirt and a black hat. The company, which now sells a complete men’s clothing collection, is doing well with its new men’s fragrance called “Unforgivable” with Estee Lauder. The 2.5-ounce bottle, found only at Saks Inc.’s Saks Fifth Avenue, sells for $300. A less expensive version will be in 1,800 department stores starting on Feb. 15. “We represent the attitude” of our consumers, Combs said. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! NEW YORK – Shoppers who frustrated the nation’s retailers by being choosy and waiting until the last minute for bargains during the winter holidays are expected to continue challenging merchants in 2006, particularly discounters and midlevel department stores. High energy costs, modest wage increases and a slowdown in the housing market are expected to restrain consumer spending, forcing retailers to come up with new ways to excite the shopper. Home furnishings stores, which had a mixed performance last year, will likely show more signs of weakness as shoppers may spend less on their homes. And midprice department stores will continue to struggle amid competition from stores like cheap chic Target Corp. Hot pockets remain luxury stores and consumer electronics chains. Meanwhile, sales of accessories, particularly handbags, should continue to do well. Upscale retailer Coach Inc. reported that its female customers are buying nearly an average of four handbags – at more than $150 a piece – a year, compared to two a year in 2000.
UPDATED: A NUMBER of runners from Co Donegal had a lucky escape in Monday’s Boston marathon bomb blasts which left three people dead including an eight-year-old boy and more than 130 others injured, Donegal Daily has learned.A couple from the east of the county, who have asked us not to name them, were at the finish line when the first bomb went off. There was a second explosion 100 metres away 12 seconds later.Footage of the blasts is contained in this Boston Globe video on this story above.Friends of the couple told us they have been left “badly shaken” by the experience. “They are just so grateful they weren’t killed or injured,” said one close friend.“They are badly shaken though and their thoughts are with those who died and those who were injured.”Donegal Daily understands at least five other people from the county were among the 23,000 runners taking part in one of the world’s most prestigious marathons including a woman from Letterkenny AC. They are all safe.Police have now said a third explosion at a library was not related to the incidents.According to police, the first bomb exploded at the Marathon Sports running store, and blew out windows in four nearby buildings, injuring 15 to 20 individuals.The second blast occurred about 50 to 100 yards away, severely injuring more bystanders.Speaking at the White House President Obama said: “The American people will send a prayer to the people of Boston tonight.“But make no mistake. We will get to the bottom of this. We will find out who did this and why … We will hold them accountable.” A number of phone lines are being set up for people seeking more information. Mayor Davies has asked people not to panic as the city has closed down the mobile phone system as part of a security clampdown.CNN later reported that 132 people are being treated in hospital. Fifteen people are in a critical condition.It also reported ballbearings may have been attached to the plastic explosive devices.VIDEO: BOSTON GLOBE DDTV: DONEGAL RUNNERS ESCAPE INJURY IN BOSTON BOMB BLAST was last modified: April 16th, 2013 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:DDTV: DONEGAL RUNNERS ESCAPE INJURY IN BOSTON BOMB BLAST
Monday’s CIT game, dubbed the Lou Henson Classic, will also feature free admission at the Knapp Center as the Des Moines community and Bulldog fans are encouraged to support the Bulldogs in their first postseason appearance since 2012. DES MOINES, Iowa – The Drake University men’s basketball team has accepted an invitation to the CollegeInsider.com Postseason Tournament (CIT). The Bulldogs will host a to be determined opponent Monday, March 12, at 1 p.m. in the Knapp Center. The contest will be broadcast nationally on CBS Sports Network. Opponent information will be announced when available. Print Friendly Version The CIT appearance is the third in Drake history as the Bulldogs appeared in the 2012 and 2009 editions of the event, now in its 10th year.
David Luiz has been recalled to the Chelsea starting line-up as part of a much-changed defence for the Champions League game in Baku, where a win would seal their place in the knockout stage.Luiz is joined at the back by Antonio Rudiger, while Cesar Azpilicueta captains the side.Chelsea start without a recognised striker, with Eden Hazard leading the attack, supported by Pedro and Willian.Youngster Dujon Sterling is among the Blues substitutes, as is Alvaro Morata.Chelsea: Courtois; Azpilicueta (c), David Luiz, Rudiger; Zappacosta, Kante, Fabregas, Alonso; Willian, Hazard, Pedro. Subs: Caballero, Cahill, Christensen, Sterling, Drinkwater, Bakayoko, Morata. Follow West London Sport on TwitterFind us on Facebook
Galactic Habitable Zone, where a star must be located (09/29/2009)Circumstellar Habitable Zone, the right radius from the star where liquid water can exist (10/08/2010)Continuously Habitable Zone, because too much variety can be lethal (7/21/2007)Temporal Habitable Zone, because habitable zones do not last forever (10/27/2008)Chemical and Thermodynamic Habitable Zone, where water can be liquid (12/30/2003)Ultraviolet Habitable Zone, free from deadly radiation (8/15/2006)Tidal Habitable Zone, which rules out most stars that are small (02/26/2011)Stable Obliquity Habitable Zone (1/12/2012)Stellar Chemistry Habitable Zone (9/08/12)Stellar Wind Habitable Zone (9/19/13)Cosmic Ray Habitable Zone, protected by magnetic field and atmosphere (11/23/13) News media ran with a suggestion that one in five stars has a habitable planet, but they didn’t read the fine print.Here’s how it came out in the mainstream media:“One in five suns has habitable world: Astronomers have estimated how many of the 100 billion stars in our galaxy hosts a potentially habitable planet.” (BBC News)“One in Five Stars has Earth-Sized Planet in Habitable Zone: Scientists from University of California, Berkeley, and University of Hawaii, Manoa, have statistically determined that twenty percent of Sun-like stars in our galaxy have Earth-sized planets that could host life.” (NASA Astrobiology magazine)“How Common Are Habitable Planets? One in Five Sun-Like Stars May Have Earth-Size, Potentially Habitable Planets.” (Science Daily)At least Science Daily’s headline was worded slightly less conclusively. PNAS just issued a correction to the paper on which the claim was based. That correction points out the huge error bars in making such estimates:Estimates of the occurrence of Earth analog planets appear in several previous works including Catanzarite and Shao, Traub, and Dong and Zhu. These estimates, which range from 1% to 34%, were built upon early catalogs of Kepler planet candidates (based on less than 1.3 years of photometry). These estimates did not address survey completeness with injection and recovery or uncertain stellar radii with spectroscopy.The paper when it came out also issued a serious caveat about what “habitable” means:Although the details of planetary habitability are debated and depend on planet-specific properties as well as the stochastic nature of planet formation, the habitable zone (HZ) is traditionally defined as the set of planetary orbits that permit liquid water on the surface. The precise inner and outer edges of the HZ depend on details of the model.On Evolution News & Views, Rob Sheldon and Denyse O’Leary criticized the estimate and the news media’s celebrations.Meanwhile, PhysOrg mentioned another factor that could sterilize a habitable planet: “Cosmic rays zap a planet’s chances for life.” The article begins with artwork of cosmic bullets, traveling at nearly the speed of light, bombarding the planet, splitting into lethal showers of high-energy particles hitting the surface. Those particles have the power to disrupt DNA. Enough of them would kill any living thing.Earth gets hit by cosmic rays, too, but it has the right balance of atmosphere and magnetic field to disarm most of them. A team of astrobiologists estimated that atmospheric thickness is the more effective of the two factors (atmosphere and magnetic field) that protect a habitable planet from getting zapped. Astrobiology Magazine noted that Mars is probably sterilized by solar radiation, even if the 1976 Viking experiments were to be re-interpreted to permit the possibility of life: “some scientists say it’s probable that high solar ultraviolet radiation hitting the soil makes the surface sterile and hostile to life.”The Astrobiology Magazine article went on to describe new experiments simulating the gamma radiation of cosmic rays on Martian soil. Richard Quinn of the SETI Institute irradiated the perchlorate that is ubiquitous on Mars with gamma rays, and was able to reproduce the output of Viking’s labeled release experiment that, to some, gave ambiguous results about the possibility of life. This strongly indicates that at least for Mars, with its “harsh radiation environment on the Red Planet, whose thin atmosphere is not enough to shield the surface from highly energetic particles bombarding the surface,” being in the habitable zone would not help make it lively.Incidentally, one of the brightest gamma ray bursts ever recorded was observed in the direction of the constellation Leo, Space.com and Science Daily reported this week. It was detected by the orbiting Swift telescope, “because Earth’s atmosphere absorbs the gamma radiation.” Scientists are puzzled because it “defies astronomy theories,” Space.com’s headline reads.On Evolution News & Views, David Klinghoffer announced that a Canadian initiative called UrtheCast (Earthcast) will soon be streaming live images from space of our beautiful blue Earth, full of life. “It’s hard not to see this, in some karmic sense, as a rebuke to the ongoing buzz about how many habitable ‘Earth-like’ planets people think are out there sailing through the Milky Way,” he said. “The estimate has been bid up as high as 40 billion — an exercise, as we’ve pointed out, largely of imagination.”Now we can add another factor to our list of constraints on the habitable zone. Although cosmic rays careen throughout space, it is likely there are zones of increased danger, such as the centers of galaxies or locations where gamma ray bursts are more likely to occur (e.g., wherever giant stars are concentrated). We’re up to 11 factors now: Remember that failure to meet any one of these targets can be a show-stopper. It does not rule out other winners of the cosmic lottery, but reporters need to be realistic when reporting news about “habitable planets.” There’s much more to being habitable than simply being at the right radius from a star. Another misleading thing about the PNAS paper was that it calculated its percentages based on sunlike stars. Those are a small fraction of all stars, most of which are red dwarfs. Red dwarfs are more likely to violate all these constraints. And remember, habitable does not mean inhabited. The origin of life remains an impossible hurdle for naturalistic ideology (see online book).The Privileged Planet is still an up-to-date video to ponder and enjoy.(Visited 43 times, 1 visits today)FacebookTwitterPinterestSave分享0
3 Areas of Your Business that Need Tech Now The ReadWriteWeb DeathWatch has tagged 13 companies against the ropes. But this week we’re trying something new, taking a close look at technologies on their way out. First up, the QR Code, a concept that was always more flash than bang. The BasicsIn 1994, Denso Corporation created the Quick Response (QR) Code, a 2-dimensional square barcode. It was more easily readable than traditional Universal Product Code (UPC) barcodes, was capable of storing a great deal more information, and its design was durable enough to be read through severe damage to a tag.For 15 years, the QR code lived a quiet life in factories and warehouses, but when camera-loaded, apps-enabled smartphones burst on the scene, advertisers saw an opportunity. Businesses began embedding URLs in QR codes (and other 2-dimensional tags) so users could simply snap a picture of a tag and visit a website without having to type in the address. Clever marketers exploited the QR Code’s extended data storage, filling extra space with custom colored images and text. Microsoft even launched a competing product, which is usually a sign that a technology has arrived.The Problems Missing Data Used properly, QR codes make it very easy to segment customers and campaigns. For example, a real estate agent might use different QR Codes in her print campaigns and yard signs, so clicks on different tags would show her which medium is driving interest. Unfortunately, since QR Codes usually launch a Web browser, the agent won’t get access to the most critical piece of information – the prospect’s phone number.This is a shame, since by definition, everyone who snaps a QR Code is holding a live, connected cell phone and interested enough to engage. A simple, low-tech “Text this code to this number for more information” message would be accessible to a far greater number of prospects and create a workable lead with valid contact info.To be fair, a QR code can also be configured to send a text message on scan, but manual text messaging has several advantages. Many users find auto-launch texting jarring and intrusive, and only a subset of phone users have compatible handsets. Better Technologies: Perhaps the flashiest replacement for QR Codes is Augmented Reality (AR), which overlays artificial reality on a backdrop of the real world. As I have pointed out, AR holds more promise than QR codes because it can provide immersive environments in a current context, takes up no space in print media and can be applied retroactively to existing assets.Near Field Communications (NFC) and Radio Frequency Identification(RFID) are two very different but functionally similar technologies with strong futures. Unlike QR Codes, NFC and RFID do not require line-of-sight, and they have massive industry backing. RFID chips are already showing up in everything from US passports to tennis shoes, and the list of NFC-enabled cell phones continues to grow.The Retro Voice Option: Led by the iPhone’s Siri, faster processors are putting a new twist on the old pastime of talking into your phone. Speaking the name of a company or person into your phone is a lot easier than typing in a URL. Plus, a voice-activated search can provide lots more information than a directed click of a link or tag.The PrognosisSo, if not all users have smartphones, not all smartphones can process QR codes and not all users of capable smartphones bother to scan the codes, what do QR codes really bring to the party?Over the next few years, marketers will begin to target QR codes more effectively, but without simpler client tools and much better awareness, it’s likely that texting, speech-based searches and alternative scanning technologies will win out. It won’t be long until QR Codes return to their industrial roots where their comparatively low cost make them more appealing than RFID chips.Can This Technology Be Saved?Probably not. It isn’t worth the effort. Without a major corporate backer, who has a real stake in the survival of the standard in commercial advertising?Company Deathwatch HistoryFor an update on our baker’s dozen of company Deathwatches, check out ReadWriteWeb DeathWath Update: The Unlucky 13.Puzzle image courtesy of Shutterstock. Tags:#advertising#Deathwatch#enterprise Massive Non-Desk Workforce is an Opportunity fo… Related Posts Cognitive Automation is the Immediate Future of… IT + Project Management: A Love Affair cormac foster User Error: For most users, scanning QR codes isn’t all that easy. Many smartphones still require users to download a custom code reading app. The odds that the average user will do so when presented with a code to scan are pretty minimal. The chances the same user will go back home and download the app later? Even for users with an integrated QR code reader, the process still isn’t sufficiently automated. On my Android phone, the process involves five steps, the fourth of which is completely unintuitive.Open the Camera app.Take a picture of the code.Open the picture.Click “Share”Click “Decode QR Code”Code processing will be easy enough for mass consumption the day every phone’s camera auto-senses a code and prompts the user to autoload a link, and not a moment before.Programming Error: Like most technologies looking for a reason to exist, QR codes are completely misunderstood by marketers trying to shoehorn the “next big thing” into places it shouldn’t go. I’ve seen QR codes on roadside billboards (dangerous), athletes’ butts (tricky and awkward), and – my favorite – in email signatures or on Web pages in which the user could just click on a text link. For every sensible use of a QR code (for example, subway advertisements or bus shelters), there’s a really dumb one that just makes marketers look silly.