first_imgThe above-mentioned video material, as well as a digital brochure, have been prepared for this communication concept. The campaign will be mostly conducted through social media, with plans to promote it in larger cities such as Zagreb, Split and Rijeka. The second phase will be communication to foreign markets that will follow immediately after the opening of borders. “There were two sisters, two princesses. Both owned land, called Lika and Krbava. There they got the land after their father’s death. One sister, Karolina, got Krbava and the area was named after her. The other sister got today’s Lika. That princess was sickly so she traveled around looking for a cure. He is thirsty and drinks water near Ribnik. The pain turned for the better. She saw that the water did her good, that it just looked like her (healed). That water became a “character” for her, so he called it “Lika”, and from the water the whole area got the name Lika “.according to legend, source: Danica 1992, Author of the text Ante Rukavina). Precisely with the slogan “A character is a character “, a campaign was launched by the Tourist Board of the Municipality of Plitvice Lakes and the Tourist Board of the City of Gospić (op.a. synergy) Wow who is talking, I was personally fascinated that Lika was named after a medicine or a character. A phenomenal link with nature, local and organic food, sustainable development and of course active tourism. “We must certainly note that the Strategy we have been working on will improve the implementation of sustainable and responsible tourism, the transition to a circular economy and coordinated action. Tourist agencies, family farms are involved, an agreement has been reached with local family farms that will deliver their offer of local and fresh products to guests in their current accommodation. We have remained positive and we will not give up our intention to work together, in coordinated action to present and promote our destination and offer the most valuable and the best we have.. ” concludes Strinić. “Family accommodation, camps, smaller family hotels have a great opportunity this year. Guests will certainly look for places with fewer people and with private facilities, places where they have complete peace and privacy where Lika has a great advantage and corresponds to the current market conditions. That is why we must listen to the market, offer security, privacy, care, unpolluted air, clean nature, water, outdoor activities, and tourists will look for individual transport, individual accommodation and individual activities” The campaign was hit hard, because this is a great opportunity for rural and continental tourism. And great demand will be just for weekend trips. Lika is the largest county in Croatia, with the smallest population, which in this case has been turned into an advantage. Let me tell you a tourist story and legend. The campaign is currently intended for the domestic market, and we are sending a message and the importance of staying in nature, a message that we offer guests security and privacy, says Maja Strilić, director of the Gospić Tourist Board and adds: Watch short and effects videos with a great narrative, as an announcement of the campaign – Lika is a character. Lika is certainly a real sustainable tourist beauty full of life, and with strong trump cards such as NP Northern Velebit, No Paklenica, Pag, Nikola Tesla, Gacko, rivers and lakes… Of course there are NP Plitvice Lakes that attract the masses, and the imperative is part to disperse tourists all over Lika, in order to extend the number of days of tourists in Lika, and certainly complete a great weekend, even a week full of activities and experiences. The campaign is aimed at presenting key tourist attributes such as beautiful nature and a rich outdoor offer, and an invitation to everyone to visit Lika for the weekend. Bravo for TZG Gospić and TZO Plitvička jezera, for an excellent campaign and proactivity. As I pointed out, now is the opportunity for positioning and branding, because there will be a great demand for such content.last_img read more

first_imgRoquan Smith’s mysterious absence came to an end Wednesday as the star linebacker returned to practice.But Smith’s status for Sunday’s game in London is less certain, even though he told reporters he will play. “He’s completely a personal issue,” Nagy said Monday. “It’s for us something that we’re going to leave at that right now.”When pushed for more information on Smith’s availability this week Nagy stood firm.”Personal issue,” he repeated. “I’m just going to say it was a personal issue. I’m not getting into anything else until… I’m just going to completely keep it at that.” Tyreek Hill injury update: Chiefs receiver (shoulder) to resume practice “We’ll see,” Bears coach Matt Nagy said.Smith was a surprise inactive just before Sunday’s win over the Vikings for a “personal issue,” and it was rumored he had not been acting like himself around the team facilities in recent days. Related News Kirk Cousins apologizes to wideout Adam Thielen after Week 4 misfires Derek Carr on Vontaze Burfict’s season-long ban: ‘I think that’s a little excessive’ Smith, a 2018 first-round pick of out of Georgia, has 145 tackles over 19 career games and entered Sunday with 24 tackles through the first three games of the season. He was seen standing on the sidelines in a sweatsuit as he watched Sunday’s game and left the stadium without speaking to reporters.”It’s something that’s in-house,” fellow linebacker Khalil Mack said Tuesday. “But at the same time, we know he’s going to get better and we look forward to him getting back out there with us.”Chicago will face Oakland in the first NFL game at Tottenham Hotspur Stadium at 1 p.m. ET Sunday.last_img read more