first_imgThe financial services industry has seen a 31% year-over-year growth in social media usage, far exceeding most other industries. But it’s not enough to simply “check a box” by launching a lackluster Facebook page. Financial marketers must actively manage, maintain and monitor the platforms on which their institution has a presence. That’s why you should consider a concentrated social media strategy supported by monthly marketing campaigns.How can a financial institution effectively engage its online community via social media? Once you’ve got your key stakeholders, content team, monitoring tools, third-party platforms and social media policies all aligned, you need to integrate monthly campaigns to sustain interest and keep your brand fresh in the lives of financial consumers.Crafting a Successful Social Media CampaignTo really connect with today’s younger consumers, it’s all about making financial services more fun. Banking is boring, but it doesn’t need to be. Entertaining and educational monthly social media campaigns can help financial marketers focus on creating content weeks in advance of publishing, while also engaging consumers with a set of consistent messages according to a predefined schedule. continue reading » 42SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more