Source: BakedInEach kit includes the dry ingredients to make 12 brioche buns along with a 200g jar of Nutella. Consumers are required to add milk, water, eggs and butter.“The popularity of home baking exploded in recent months, with the term ‘baking’ mentioned in posts 130% more than over the last three months than in the previous period,” said James Stewart, marketing director at Nutella UK, who noted a 34% increase in Nutella sales over lockdown.“This great partnership provides a new and innovative way for consumers to experience one of our most iconic products in the perfect 15g portion. The launch of this kit will bring high quality baking direct to consumers and shows Nutella’s versatility in exciting new recipes.”Joseph Munns, BakedIn founded, added “As a growing start-up, we’re extremely excited to partner with Nutella to create this delicious baking kit. We know consumers are turning to baking more than ever; membership to our subscription baking club grew 1200% during lockdown.”A host of other brands have jumped on the home baking bandwagon in recent months. Roberts Bakery, for example, unveiled its first-ever home baking kit as part of a new online shop. Source: BakedInNutella has tapped into the home baking boom with the launch of a Brioche Bun Baking Kit.The Ferrero-owned brand partnered with baking kit specialist BakedIn for the kits, which are available as part of the BakedIn Baking Club online with an rsp of £9.99.
The above-mentioned video material, as well as a digital brochure, have been prepared for this communication concept. The campaign will be mostly conducted through social media, with plans to promote it in larger cities such as Zagreb, Split and Rijeka. The second phase will be communication to foreign markets that will follow immediately after the opening of borders. “There were two sisters, two princesses. Both owned land, called Lika and Krbava. There they got the land after their father’s death. One sister, Karolina, got Krbava and the area was named after her. The other sister got today’s Lika. That princess was sickly so she traveled around looking for a cure. He is thirsty and drinks water near Ribnik. The pain turned for the better. She saw that the water did her good, that it just looked like her (healed). That water became a “character” for her, so he called it “Lika”, and from the water the whole area got the name Lika “.according to legend, source: Danica 1992, Author of the text Ante Rukavina). Precisely with the slogan “A character is a character “, a campaign was launched by the Tourist Board of the Municipality of Plitvice Lakes and the Tourist Board of the City of Gospić (op.a. synergy) Wow who is talking, I was personally fascinated that Lika was named after a medicine or a character. A phenomenal link with nature, local and organic food, sustainable development and of course active tourism. “We must certainly note that the Strategy we have been working on will improve the implementation of sustainable and responsible tourism, the transition to a circular economy and coordinated action. Tourist agencies, family farms are involved, an agreement has been reached with local family farms that will deliver their offer of local and fresh products to guests in their current accommodation. We have remained positive and we will not give up our intention to work together, in coordinated action to present and promote our destination and offer the most valuable and the best we have.. ” concludes Strinić. “Family accommodation, camps, smaller family hotels have a great opportunity this year. Guests will certainly look for places with fewer people and with private facilities, places where they have complete peace and privacy where Lika has a great advantage and corresponds to the current market conditions. That is why we must listen to the market, offer security, privacy, care, unpolluted air, clean nature, water, outdoor activities, and tourists will look for individual transport, individual accommodation and individual activities” The campaign was hit hard, because this is a great opportunity for rural and continental tourism. And great demand will be just for weekend trips. Lika is the largest county in Croatia, with the smallest population, which in this case has been turned into an advantage. Let me tell you a tourist story and legend. The campaign is currently intended for the domestic market, and we are sending a message and the importance of staying in nature, a message that we offer guests security and privacy, says Maja Strilić, director of the Gospić Tourist Board and adds: Watch short and effects videos with a great narrative, as an announcement of the campaign – Lika is a character. Lika is certainly a real sustainable tourist beauty full of life, and with strong trump cards such as NP Northern Velebit, No Paklenica, Pag, Nikola Tesla, Gacko, rivers and lakes… Of course there are NP Plitvice Lakes that attract the masses, and the imperative is part to disperse tourists all over Lika, in order to extend the number of days of tourists in Lika, and certainly complete a great weekend, even a week full of activities and experiences. The campaign is aimed at presenting key tourist attributes such as beautiful nature and a rich outdoor offer, and an invitation to everyone to visit Lika for the weekend. Bravo for TZG Gospić and TZO Plitvička jezera, for an excellent campaign and proactivity. As I pointed out, now is the opportunity for positioning and branding, because there will be a great demand for such content.
NYON: Euro 2020 may have been postponed to next year but European football’s governing body UEFA will be streaming the finals of the eSports version of the tournament this weekend. The eEuro will be staged virtually and streamed live Saturday and Sunday.UEFA says in its website that the tournament features all 55 football associations affiliated with it. “The format of the tournament is similar to UEFA EURO 2020, involving a qualification phase and culminating in the final tournament. It is played exclusively on Konami’s eFootball Pro Evolution Soccer 2020 (PES 20) on Playstation 4,” said UEFA. The qualifying phase ran between March 9 and 30. A draw placed the 55 teams into ten groups of five or six, with each country playing two matches (1-vs-1) against the other countries in the same group; points from both matches were added to the group table. The ten group winners qualified directly for the final tournament. The ten runners-up competed in a play-off tournament to determine the other six finalists. A draw placed them into two groups of five, with the top three from each advancing to the finals. A total of 100,000 Euros in cash prizes will be split between all the finalists, including 40,000 Euros for the winners. The matches start at 1.45pm CEST (6.15pm IST) on Saturday and 10.45am CEST (2.15pm IST) on Sunday. IANS Also Read: Dominant Hertha Berlin rout Union 4-0 in Berlin derby